VISUAL IDENTITY

DECLARATION OF THE “GRAFF-IT” PROJECT’S VISUAL IDENTITY

The identity sign of the ERC-AdV-2020 Graff-IT Project has a twofold symbolic meaning: on the one hand, it wants to recall the typical aspect of medieval and modern graffiti, which is often characterized by sharp, well-marked lines that give script a squared and informal appearance; on the other hand, it represents the strong and tensed dynamism that is implicit in all gestures of writing. The strokes of the letters “G” and “I” converge towards the base of the symbol. A vertical stroke springs up from this point, drawing the viewer’s eye upward to the apex of the sign, where a final horizontal stroke closes the highly stylized graphic sequence “GIT,” which is the abbreviation of the Project’s acronym. The Logo, therefore, wants to enhance the implicit symbolism of script, which finds its force not only in the capacity of the “strokes” to convey a verbal message endowed with meaning, but also in the strongly symbolic significance that they had within their proper chronological and physical context.

Other versions of the same Logo have been created to serve different scopes: a grayscale version; a version with the text written in black; a version in negative.

In order to enlarge the Logo as well as modify and adapt its aspect according to the various types of media used, a vectorial format of all the available versions has been created. For this reason, the graphic elements of all those versions of the Logo are composed of vectorial objects, which can be modified and adapted to the different technical requirements of the specific media used.

In order to avoid burdening the elaboration processes of publications, to make the distribution of the files easier, and to increase the compatibility with different digital media, a rasterized version of the Logo in PNG format and a version in PDF format have also been made available.

To ask for permission to use the Logo, please send an e-mail to: graff-ITproject@unich.it

The Graff-IT Project Logo was developed from a drawing made by the artist Kimiko Ishibashi

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